What is a Text Number and How Does it Work?

Text Number

If you’ve ever received a text message with the option to reply with a keyword to get more information, then you’ve interacted with a Text Number. A Text Number, also known as a short code, is a 5 or 6 digit phone number that allows businesses and organizations to send and receive text messages with their customers or members. These numbers are usually used for promotional or informational purposes. Here’s how it works.

First, a business or organization would get a Text Number from a company that specializes in providing them, such as Twilio or Trumpia. Then they would use this number to promote a specific keyword or phrase for customers to text to receive information or subscribe to a service. For example, a fast-food chain may promote the keyword “BURGER” that customers could text to a Short Code to receive information about a new burger on the menu.

When a customer sends a message, the message is received by the company’s Text Number, which is then forwarded to a computer program that is designed to interpret the message. Based on the keyword or phrase used, the program will automatically send a pre-written response or initiate an action such as subscribing the customer to a service or generating a coupon code. The customer can then continue to interact with the company through text, receiving promotional messages, updates, or even customer service support.

Text Numbers can be extremely effective for businesses and organizations as they allow for easy and immediate communication with their customers or members. They provide a convenience factor for customers who can interact with businesses on-the-go through their mobile devices. They also allow businesses to gather valuable data for marketing purposes. However, it is important to note that there are strict regulations that businesses must follow when using Text Numbers, including obtaining consent from customers to receive messages and providing an easy opt-out option.

In conclusion, Text Numbers are a powerful tool for businesses and organizations to easily and effectively communicate with their customers or members through text messaging. They work by customers texting a keyword or phrase to a Short Code, which is then interpreted by a computer program that sends a pre-written response or initiates an action. While they can be highly effective, businesses must also adhere to strict regulations when using them to avoid potential legal issues.

Choosing a Text Number Service Provider

Choosing a Text Number Service Provider

Once you’ve decided to take advantage of a text number service, the first step is to choose which provider is best for your needs. There are several things to consider when selecting a text number provider, including the cost, features, and reliability of the service. Here are some tips to help you choose the best text number service provider:

Compare Pricing Plans

The cost of the service is a significant factor when selecting a text number provider. There are many pricing plans available, so it’s important to compare them and select the one that meets your budget and needs. Some providers offer a flat fee per month, while others charge per message sent or received. Look for a pricing plan that meets your specific needs and falls within your budget.

Features and Functionality

Features and functionality are essential considerations when selecting a text number provider. Look for providers that offer features such as keyword autoresponder, scheduled messages, and message forwarding. These features will help you manage your texts and respond to your audience effectively. Providers like SimpleTexting also offer integrations with popular apps like Zapier and Mailchimp to help you streamline your workflows and maximize your results.

Reliability and Customer Service

The reliability of the service and customer support provided by the provider is also critical. You want a provider that offers a service that is reliable and secure, ensuring that your messages get delivered to your audience on time and without interruption. Choose a text number provider that has a good track record, with uptime guarantees, and a responsive customer support team. This way, you can be confident that any issues you have will be resolved quickly and effectively.

Reputation and Reviews

Before settling on a text number provider, take the time to review its reputation and read reviews from other users. Look for providers with good online reviews and ratings, with satisfied customers who can attest to the quality of their service. You can also ask for recommendations from other people in your industry or network who have used a text number service before. With this information, you can make a better-informed decision about which provider is right for you.


Choosing the right text number provider is essential to the success of your text messaging campaign. Take the time to compare pricing plans, features, and customer support, and check the provider’s reputation and reviews before making your decision. With the right text number provider, you can reach your audience more effectively and maximize your results.

Things to Consider Before Setting Up a Text Number

Text Number Setup

Setting up a text number for information is not just a matter of choosing any random number and using it to communicate with customers or stakeholders. There are several important things to consider before you embark on this mission to make sure that you get it right. Some of these considerations include:

1. Purpose of the Text Number

Text Number Purpose

The first thing to consider before setting up a text number is the purpose of the number. You need to be clear on why you want to set up a text number in the first place. Some common reasons include:

  • Providing information to customers or stakeholders
  • Collecting feedback or surveys
  • Offering promotions or deals
  • Creating a membership group
  • Getting people to opt-in to your communication list

By identifying the purpose of your text number, you can tailor the setup process to maximize its effectiveness.

2. Type of Text Number

Text Number Type

Another important consideration when setting up a text number is the type of number that you will use. The most common types of text numbers include:

  • Short Codes: Short codes are special telephone numbers that are shorter than regular telephone numbers. They are usually five or six digits long and are used to send high volumes of text messages.
  • Long Codes: Long codes are regular telephone numbers that are used for text messaging. They are usually ten digits long, just like regular phone numbers.
  • Toll-Free Numbers: Toll-free numbers are phone numbers that start with 800, 888, 877, 866, 855, or 844. They are free to call for the customer, and the business is charged for the calls or messages received.

Each type of text number has its own advantages and disadvantages and is tailored to specific needs.

3. Compliance with Regulations

Text Number Regulations

One of the most important considerations when setting up a text number is compliance with state and federal regulations. Text messaging is regulated at both the state and federal levels, and it is crucial that you stay up to date with the latest regulations to avoid costly fines or legal problems.

The two primary federal regulations related to text messaging are the Telephone Consumer Protection Act (TCPA) and the CAN-SPAM Act. The TCPA regulates the way that businesses can communicate with customers via text message, while the CAN-SPAM Act regulates email communication.

Before setting up your text number, it is crucial to consult with a legal professional or do thorough research to ensure compliance. You may also need to obtain consent from users before sending them text messages, and you should provide information on how to opt-out if they no longer wish to receive text messages.

In Conclusion

Setting up a text number for information requires careful consideration of several factors. By identifying the purpose of the text number, selecting the appropriate type of number, and ensuring compliance with regulations, you can set up an effective text messaging system that will benefit your business and your users.

Setting Up an Opt-In Process for Text Message Subscribers

SMS opt-in process

Setting up an opt-in process for text message subscribers is an essential component of any SMS marketing campaign. An opt-in process is a way to collect consent for receiving text messages from your business. Consent is a critical element of SMS marketing because sending text messages without customer consent violates the Telephone Consumer Protection Act (TCPA).

To set up an opt-in process for text message subscribers, you should follow the steps below:

1. Choose an SMS Marketing Service Provider

The first step to setting up your opt-in process is to choose an SMS marketing service provider that suits your business needs. There are several SMS platforms available, and you should select the one that offers the features you want, such as auto-reply, segmentation, scheduling, and analytics. Once you have chosen your SMS provider, you can set up your account and start building your opt-in list.

2. Create a Keyword and Short Code

Next, you need to create a keyword and short code that your customers can text to opt-in to your text message program. A keyword is a unique word that customers send to your short code to initiate the opt-in process. A short code is a five or six-digit number that identifies your business and separates your text messages from others. For example, your keyword could be “SALES,” and your short code could be “12345.”

3. Promote Your Keyword and Short Code

Once you have created your keyword and short code, you need to promote them to your customers. You can advertise your SMS program on your website, social media channels, print ads, and in-store signage. You should also provide an incentive for customers to opt-in, such as a discount, a freebie, or exclusive content. The more customers you have on your opt-in list, the more effective your SMS marketing campaigns will be.

4. Set up an Auto-Reply Message

When a customer texts your keyword to your short code, they should receive an auto-reply message that confirms their opt-in and provides further instructions, such as how often they will receive messages and how to opt-out. Your auto-reply message should be brief, friendly, and branded with your business name and logo. You should also include a call to action that encourages customers to take action, such as visiting your website or using a coupon code.

Obtaining consent is a crucial part of setting up an opt-in process for text message subscribers. You must receive express written consent from your customers to receive SMS content. You can obtain consent by having customers opt-in via a web form, sign a consent document in person, or provide verbal consent over the phone. You should also provide customers with a clear and simple opt-out process if they decide to unsubscribe.

Setting up an opt-in process for text message subscribers requires careful planning and execution. By following the steps above, you can create a successful opt-in process that complies with the law and provides value to your customers. Once you have an opt-in list, you can start sending targeted and timely SMS messages that drive engagement and sales for your business.

Promoting Your Text Number and Maximizing its Benefits

Promoting Your Text Number and Maximizing its Benefits

Setting up a text number for your business is an excellent way to provide information to your customers conveniently. But, if no one knows about it, it may be a waste of your resources. This article offers different ways to promote your text number and maximize its benefits.

1. Include it in Your Marketing Materials

If you have a print ad, social media post, website, or business card, ensure it includes your text number. Using creative designs and fonts may make it more attractive. Additionally, include a brief description of what the text number is all about and what it offers customers.

2. Leverage Social Media

Nowadays, social media is one of the most effective ways to reach your audience. Use platforms such as Twitter, Facebook, or Instagram, which provide sufficient space to add a call-to-action (CTA) button or link to your text number. You may also include the CTA in your bio or profile picture to make it stand out.

3. Use Paid Ads

Paid ads, such as Google Ads or Facebook Ads, can help you target audiences who are interested in your products or services. Use relevant keywords, demographics, and geographical locations to optimize your reach. Be creative in designing your ad and ensure it includes a clear CTA with your text number.

4. Run Contests

Contests can be an effective way to promote engagement and increase your text number’s visibility. For example, you may offer a prize for customers who subscribe to your text number, then share your campaign through social media. Ensure the contest does not violate any rules and regulations and does not mislead your subscribers.

5. Create Engaging Content

Create Engaging Content

Content plays a significant role in engaging your target audience. Develop content that provides value to your subscribers, such as product or service updates, industry news, or tips and tricks. Keep it short, informative, and easy to understand. You may also ask for their feedback or suggestions to know what they want to see from you. Use keywords and phrases that your customers are likely to search for.

Another way to create engaging content is by using multimedia, such as videos, images, or infographics. Visuals can increase your engagement rate and make your content more attractive and compelling.


Promoting your text number is crucial to its success. You may consider using a combination of these promotion methods to reach your target audience effectively. Don’t forget to track your results and adjust your approach depending on what works best for your business.