What Is The Main Purpose Of Instagram – Instagram and TikTok are two of the most popular social media platforms in 2023, especially for Gen Z and Millennial social media users. Often, users on one platform are on another.

Although TikTok and Instagram have some similarities, they also serve different purposes. For example, while TikTok is a video-only platform, Instagram makes it easy to share both videos and still images like photos and infographics.

What Is The Main Purpose Of Instagram

Because of these differences, it can be useful for businesses to grow their audience on both platforms. Today we will talk about how to link Instagram to TikTok and other useful hacks to build a cross-platform branding empire.

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If Instagram and TikTok are both popular, why do you need both? Are you not getting the customer base you’re looking for by focusing on one or the other?

The truth is, if you’re not using a multi-platform approach to social media marketing, you’re missing out on a key demographic and an opportunity to boost your SEO. For example, you’re likely to find more Gen Z users on TikTok and more millennial users on Instagram, although the two demographics have a crossover. Additionally, by building a following across multiple platforms using your brand name, you’re proving to search engine algorithms that your brand is valuable, leading to better rankings for your website.

Linking accounts is an easy way to ensure that all your social media accounts develop a strong following. When such a simple step can play such an effective role in your SEO strategy, it makes sense to go ahead and do it. The question is, how?

First, let’s talk about how to link your Instagram to TikTok. By this we mean embedding a link to your Instagram account somewhere on your TikTok profile. That way, anyone who follows you on TikTok or visits your TikTok page can easily navigate to your Instagram account.

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The creators of TikTok already know that many users are obsessed with Instagram. As a result, they have made it very easy to embed a link to your Instagram account on your TikTok profile. Note that this has to be done on the mobile TikTok app and not on the website itself.

Now, your profile will have an Instagram icon below your avatar. When users click on this icon, it will take them to the Instagram app and open your Instagram profile.

By 2023, Instagram will not make it easy to link other accounts to your Instagram profile. In fact, you can only link your Facebook account to Instagram (thanks to the joint ownership of the two platforms) and add an additional link. You can use this one additional link to plug your TikTok profile:

There are third-party sites that make it possible to share multiple links on your Instagram profile. A popular example is Linktree, a website that offers a link that takes users to a menu of multiple links that you can manually plug into your Linktree account.

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Now that you’ve learned how to link your Instagram to TikTok and vice versa, you’re probably wondering what else you can do to link your various social media accounts. Can you start putting links in your personal posts?

The answer will vary depending on what kind of post you’re sharing and more. Let’s take a closer look.

Can you put a link in a TikTok video? At the moment, you can’t add any functional URLs to a TikTok video, meaning all you can do is plug a website and encourage viewers to navigate to that website on their own.

Can you put a link in the caption of a TikTok video? Even if you can drop the URL into your TikTok captions, you’ll run into the same problem as above: the link won’t work. In fact, it makes your title look a little cluttered without providing any value, so we recommend leaving it out.

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In addition to TikTok videos that you can post to your feed indefinitely, TikTok also offers an option to post what are called TikTok Stories. TikTok Stories are short videos (maximum 15 seconds, but if you’re going for a longer video you can post a continuous feed of 15-second videos on your story) that disappear after 24 hours. They give your followers the opportunity to post more on-the-fly or affiliate content that makes them feel like they know you and your brand identity more intimately.

Can you post links on TikTok stories? It depends on how many followers you have. If you have more than 10,000 TikTok followers, you can provide direct, clickable links to your TikTok stories that will take your viewers directly to the website you want them to visit, and this includes your Instagram page.

Can you put a link in your Instagram post or caption? Unfortunately, the answer here is no better than the above. In other words, you can’t add direct, clickable links to your Instagram posts or Instagram captions.

Again, there are third-party websites you can use to get around this limitation. Websites like linkedin.bio create a mini website that perfectly mirrors your Instagram page and allows viewers to connect with links to products, services or additional content you want them to see. However, you have to sacrifice your unique Instagram profile link to take advantage of this solution.

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In a recent update to the Instagram app, all users can now add links to their Instagram stories. The best part is that Instagram hides the clickable link as a more attractive and less cluttered sticker that you can customize to say whatever you want.

To add a link to an Instagram story, create your story by taking or uploading a picture or video. Then, select the Sticker tool from the menu at the top of the screen and locate the “Link” button. Click the button and paste the link you want to share into the text box to create your link sticker, which you can then resize to your liking and place anywhere in the post.

Social media marketing is one of our top priorities and we’re always looking for ways to share our expertise. Now that you know how to link your Instagram and TikTok accounts, it’s time to talk about the extra steps to take to build a real following. Let’s take a closer look at three important things you can do to increase your Instagram and TikTok marketing success.

In response to the growing success of TikTok, Instagram has developed a feature that has many similarities to TikTok. This feature is called the Reels feature and it makes it very easy to save your TikToks and post them on Instagram (and vice versa).

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While we recommend sharing your hard-earned content across platforms, you should also make sure you’re creating some content only for Instagram and some only for TikTok. If the two platforms are similar to each other, you remove the incentive to pursue your brand on both.

One way to create original content is to take advantage of Instagram’s image-sharing options that TikTok can’t match. Additionally, you can follow the latest TikTok trends (which don’t always create buzz on Instagram) and post some fun videos of your brand in hopes of the latest viral TikTok dance, joke or format.

Although TikTok started as a platform for lipsyncing and dancing, it has become a platform for all kinds of content. It is now considered as one of the most influential apps, many users try new things thanks to the video they have seen in the app.

A recent survey revealed that TikTok users are interested in learning through TikTok videos. You may notice that TikTokers are influenced to follow a new brand, buy a new product, or take up a new hobby because of the TikTok content they enjoy.

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Don’t just go for a direct sales pitch (even if your goal is to sell). Provide information about your products or services, show how they’re useful, and demonstrate ways they make work easier or more enjoyable. As your brand grows, call on influencers (including local or micro-influencers) to boost your brand, as many TikTok users love to learn about new products or services from a trusted TikTok celebrity.

At the end of the day, you’re not building your social media platforms because the end goal is a large following. You are building your social media platforms to connect with potential customers. The ultimate goal is always to make a sale.

There are many ways you can block sales, and one of them is to create a difficult path from post to product. As we already mentioned, none of these platforms make it easy to link to products (or any websites) in individual posts. That’s why it’s so important to include clear and simple ways to include any opportunities you have with your articles.

This includes close observation

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