Understanding RAC Insurance

RAC stands for Royal Automobile Club, an organization that has been providing roadside assistance and insurance services in the United Kingdom since 1897. RAC insurance offers a wide range of coverage options for cars, homes, travel, and businesses.

RAC’s insurance policies are designed to provide comprehensive protection against financial losses arising from unexpected events. The company offers various types of coverage, including:

Car Insurance

  • Third-party only: Covers damage caused to other vehicles and property.
  • Third-party, fire, and theft: Covers damage caused to other vehicles and property, as well as damage or theft of the policyholder’s vehicle.
  • Fully comprehensive: Provides the most comprehensive coverage, including damage to the policyholder’s vehicle, regardless of fault.

Benefits of RAC Insurance

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RAC insurance offers numerous advantages to policyholders. It provides comprehensive coverage, exceptional customer service, and unique benefits tailored to meet the specific needs of its customers.

One of the key benefits of RAC insurance is its wide range of coverage options. RAC offers a variety of policies to suit different needs, from basic cover to comprehensive protection. This allows policyholders to choose the level of coverage that best suits their individual circumstances.

24/7 Roadside Assistance

RAC’s 24/7 roadside assistance is a valuable benefit that can provide peace of mind to policyholders. In the event of a breakdown or accident, RAC’s team of experienced technicians will be on hand to provide assistance. This service can be particularly helpful in remote areas or during unsociable hours.

Legal Protection

RAC insurance also offers legal protection, which can provide policyholders with peace of mind in the event of a legal dispute. This cover can help to protect policyholders from the costs of legal fees and expenses.

Home Emergency Cover

In addition to car insurance, RAC also offers home emergency cover. This cover can provide policyholders with peace of mind in the event of an emergency at home, such as a burst pipe or a broken boiler.

Cost and Premiums

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The cost of RAC insurance premiums depends on various factors, including the type of coverage, the value of your vehicle, your driving history, and your age. Premiums can range from a few hundred dollars to several thousand dollars per year.

Coverage Levels

The higher the level of coverage you choose, the higher your premium will be. Basic coverage typically includes liability insurance, which covers damage you cause to others. Comprehensive and collision coverage provide more protection, but they also cost more.

Vehicle Value

The value of your vehicle also affects your premium. A more expensive car will cost more to insure than a less expensive car.

Driving History

If you have a clean driving record, you will likely pay a lower premium than someone with a history of accidents or traffic violations.


Younger drivers typically pay higher premiums than older drivers. This is because they are considered to be a higher risk.

Comparison with Competitors

RAC insurance premiums are generally comparable to those of other major insurance companies. However, it is important to compare quotes from multiple companies to find the best rate.

RAC Insurance vs. Competitors


RAC Insurance faces competition from various providers in the insurance industry. Key competitors include:

  • AA Insurance
  • Admiral
  • Aviva
  • Direct Line
  • Hastings Direct
  • LV=
  • More Than
  • Swiftcover

Coverage Comparison

The table below compares the coverage offered by RAC Insurance with its competitors:

| Feature | RAC Insurance | Competitors |
| Breakdown cover | Included | Included |
| Home start cover | Optional | Optional |
| Legal expenses cover | Optional | Optional |
| Personal accident cover | Optional | Optional |
| Windscreen repair | Optional | Optional |
| Courtesy car | Optional | Optional |

Premiums Comparison

Premiums for RAC Insurance vary depending on factors such as the type of vehicle, the level of cover required, and the driver’s age and experience. However, RAC Insurance generally offers competitive premiums compared to its competitors.

Features Comparison

RAC Insurance offers a range of features to its customers, including:

  • 24/7 breakdown assistance
  • Home start cover
  • Legal expenses cover
  • Personal accident cover
  • Windscreen repair
  • Courtesy car
  • Online account management
  • Mobile app

Strengths and Weaknesses

RAC Insurance has several strengths, including:

  • Strong brand reputation
  • Comprehensive coverage options
  • Competitive premiums
  • Excellent customer service

However, RAC Insurance also has some weaknesses, including:

  • Limited availability of discounts
  • Higher premiums for younger drivers

Overall, RAC Insurance is a reputable provider that offers comprehensive coverage at competitive premiums. However, it may not be the best option for younger drivers or those looking for a wide range of discounts.

RAC Insurance in the Market

RAC Insurance holds a significant market share in the UK insurance industry, particularly in the roadside assistance and breakdown cover sectors. The company has established a strong reputation for providing reliable and comprehensive coverage, contributing to its loyal customer base.

Growth Potential and Future Prospects

RAC Insurance recognizes the growing demand for tailored insurance solutions and has been actively expanding its product offerings to cater to diverse customer needs. The company’s focus on innovation and customer-centricity positions it well for continued growth in the competitive insurance market.

Recent Developments and Trends

RAC Insurance has recently launched several initiatives to enhance its customer experience, including the introduction of digital platforms and mobile applications. The company has also partnered with leading automotive manufacturers to offer integrated insurance solutions, further strengthening its position in the industry.


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